mARKET RESEARCH

MANAGEMENT CONSULTINg

MARKET RESEARCH

MARKET RESEARCH TYPES

MARKET RESEARCH METHODOLOGIES

MS. shikha syal

 Ms. Shikha Syal (Head of Business Consulting Department)
Gold Medalist – S P Jain School of Global Management (Dubai, Sydney, Singapore)
Blue Ocean Strategy Certified
Contact Detail – +971-52-829-1871
Email Id – shikha.syal@adamglobal.com 

MARKET RESEARCH

Market Research is an indispensable tool required to start your business or launch a new product or service in your existing business set up. It can be broadly divided between primary market research and secondary market research. There are various research methodologies used to conduct market research. A brief peek into the research types and methodologies can be seen below

Market research typeS

Awareness, Usage and Attitudes Research, Advertising Research, Segmentation Studies,   Brand Positioning, Branding Research, Industry research , Customer Satisfaction / Loyalty Research, Customer Communication Testing, Usability Testing (UX), Shopper Insights (Customer experience), Concept Testing, Product Testing / Optimization, Pricing research, etc.

Market Research Methodologies

Focus Group discussions, In-depth Interviews, Ethnography, VOX-pop videos, Accompanied shopping, Retail Observations, Online Interviews, Video conferences / interviews, Mystery Shopping & Surveys, Central Location Tests, Home Use Tests, F2F – PAPI, CAPI and CAWI interviews, Telephonic interviews – CATI and COW

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